Peter McCallum is a Senior Vice President for BBDO, a worldwide advertising agency network headquartered in New York City. The agency began in 1891 with George Batten’s Batten Company and later, in 1928, through a merger of BDO (Barton, Durstine & Osborn) and Batten Co., the agency became BBDO. BBDO Worldwide has been named the “Most Awarded Agency Network in the World” for six consecutive years. It has won “Network of the Year” at Cannes Lions five times. With more than 15,000 employees in 289 offices in 80 countries, it is the largest of three global networks (BBDO, DDB, TBWA) of agencies in Omnicom’s portfolio. BBDO was named Global Agency of the Year by Adweek in 2011. In 2006, Mayor Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City. Peter graduated from Vanderbilt University with a degree in English.